Blue Events Insights

Themes and key insights from our conferences — connecting conference know-how with practical business impact.

Data & Technology

1st party data in retail media

Retail media are built on the retailer’s data and on relevance to the customer journey in both digital and brick-and-mortar environments.

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Data & Technology

24/7 unmanned stores

The topic focuses on the operation of 24/7 unmanned stores and how customer onboarding, self-service, and the role of human support are handled at the start of operations.

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AI & Automation

AI and Automation in Companies

The topic combines the use of AI for routine work, data work, and process automation in companies. At the same time, it emphasizes the need for data quality, governance, human oversight, and a change in people’s roles within the organization.

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AI & automation

AI and Automation in Corporate Management

Companies are dealing with how to use AI and automation amid slowing changes, rising productivity demands, and greater integration of finance with business. At the same time, pressure is growing for digitalization and for technologies that also help with change management and more efficient work by people.

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AI & automation

AI and Automation in Retail

The topic combines the practical deployment of AI and automation in retail: from self-service operations through customer service to search, inventory management, and security. The common denominator is an emphasis on data, costs, simplicity, and tangible value for both the customer and operations.

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AI & Automation

AI and Automation in Sales

The topic combines the practical use of AI and automation in sales with an emphasis on processes, data, and the benefits for efficiency without hidden costs.

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AI & automation

AI and automation in procurement

The topic combines the practical use of artificial intelligence and automation in procurement processes, from support for routine work through negotiation to reporting and collaboration with internal customers and suppliers.

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AI & automation

AI and automation in retail planning

Retail teams connect data, AI, and automation in space planning, planogram creation, pricing, and promotional forecasting.

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AI & automation

AI and logistics in retail

The topic combines the use of AI and automation in retail logistics, data work, and the subsequent personalization of customer offers. Key factors are process readiness, data quality, and gradual validation on specific use cases.

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AI & Automation

AI at the Self-Checkout and in Automated Stores

The topic combines the use of AI in the checkout zone and in unattended store operations, especially for product recognition, camera surveillance, and risk management.

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AI & Automation

AI in Companies and Data Security

The topic connects the practical implementation of AI in companies with questions of data handling and security risks associated with tools and the supply chain.

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AI & Automation

AI in Cybersecurity

Artificial intelligence is changing both attacks and defense in cybersecurity. The key is to understand where it helps attackers, while building defense on anomaly detection, logging, and verified security processes.

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AI & Automation

AI in Education and Compensation

The topic combines the use of AI for people development and skills practice with an emphasis on transparent compensation and related rules.

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AI & Automation

AI in HR and Automation

The panel brought together the view of HR as a strategic part of the company with the question of how to involve AI and automation in it without weakening trust and the human touch.

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AI & Automation

AI in Market Research and Social Listening

The topic combines the use of AI for market research, social listening, and testing marketing and product concepts in retail.

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AI & Automation

AI in Retail Logistics

The topic combines the use of AI and automation in retail logistics and the related work with data, personalization, and security in unattended stores.

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AI & Automation

AI in Retail: Store Automation and Market Research

In retail, AI is mainly being adopted in automated stores, product recognition, and market research. Important parts include working with data, security, and gradual internal adoption.

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AI & automation

AI in retail processes and stores

AI in retail is moving into store operations, data work, and testing marketing and research activities. The common themes are gradual adoption, data security, and the transformation of work rather than the wholesale replacement of people.

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AI & Automation

AI product recognition in stores

The topic combines the use of AI for product recognition in retail stores, especially in automated and self-service operations.

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People & organizations

Accessibility of Services for People with Disabilities

The topic focuses on the accessibility of services and on the requirements related to people with disabilities in retail and related services.

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Finance & Economics

Acquisition of Breweries and Centralization of Procurement

The topic focuses on changes in procurement after the integration of Pivovary.cz Group into Kofola Group and on the centralization of procurement management.

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Marketing & Media

Advertising Transparency and AI in Creativity

The topic focuses on how to use AI in advertising and creative work in a way that does not distort the brand, respects its identity, and remains under human control.

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AI & Automation

Anomaly Detection in Cyber Defense

The topic focuses on the use of anomalies, central log management, and security hygiene in defending against current cyber threats.

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Marketing & Media

Attention and Creativity in Marketing

The topic connects the influence of attention, the quality of creative work, and long-term consistency on marketing effectiveness and campaign performance.

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Marketing & Media

Attention in Marketing

The theme combines a view of marketing as part of leadership with an emphasis on measuring attention, creative quality, and business impact. The key is to connect brand, performance, and long-term effect instead of relying only on reach or isolated campaigns.

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AI & Automation

Automated Stores 24/7 in Retail

The topic connects the development of automated stores 24/7 with the role of a dense store network, customer loyalty, and supplementary services in retail operations.

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AI & automation

Automation and AI in Retail

Retail is looking to automation and AI as ways to simplify operations and improve the customer experience in an environment of price pressure and changing shopping behavior.

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Cybersecurity

Backup Security

The topic focuses on protecting backups in the context of cyber incidents and service recovery.

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Finance & Economics

Balance in Business Under Pressure from Prices and Consumer Caution

The theme connects economic pressure on Slovak households with changing shopping behavior and the search for a sustainable business response in retail and FMCG.

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AI & automation

Bank identity in automated stores

The topic connects integration with bank identity and the operation of self-service and automated stores in 24/7 mode.

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Brand & Communication

Benefits and Communication in HR

The topic focuses on how companies work with benefits, recruitment, onboarding, and internal communication, and how this relates to turnover and company culture.

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Brand & Communication

Benefits in HR and Company Culture

The topic connects the role of benefits with recruitment, onboarding, communication, and the broader setup of company culture and compensation.

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Cybersecurity

Biometrics in Cybersecurity

The topic focuses on when biometrics actually increases security and what practical and legal impacts it has in the context of account protection and incidents.

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Brand & Communications

Brand Awareness and Brand Content

The topic focuses on building brand awareness and subsequent work with brand content, using Bikero as an example.

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Brand & Communication

Brand Consistency

The topic focuses on brand consistency in communication and its role alongside long-term collaboration with an agency.

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Brand & Communication

Brand Content and Generation Z

The topic connects brand content building with the expectations of Generation Z, which influence how brands communicate value, quality, and experience.

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Brand & Communication

Brand Creativity and AI

AI in marketing must respect brand identity and not distort the intended message. Human oversight, proper measurement, and compliance with data, legal, and transparency requirements are essential.

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Brand & Communication

Brand Value and Pricing Power

The topic focuses on how a brand communicates its value, builds memorability, and justifies a higher price.

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Marketing & Media

Brand and Performance

The topic combines data-driven marketing planning, media effect measurement, and connecting brand with performance in campaigns.

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Marketing & Media

Brand and Performance in Marketing

The topic connects brand, performance, and marketing management as part of leadership. The focus is on diagnosis, a shared language with leadership, and measuring impact on the business, not just reach.

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Brand & Communication

Brand management at Mapy.com

The topic connects brand management and marketing around Mapy.com, especially positioning, expansion into new countries, and working with data when defending marketing as an investment.

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Brand & Communication

Brand pricing power

The topic focuses on how a brand, through a clearly defined value, story, emotions and the right medium, can better justify price and strengthen memorability.

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Brand & Communication

Branded Products and Private Labels

The topic looks at when consumers switch to private labels and what branded products must offer to keep their place on the shelf and in the purchase decision.

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People & Organizations

Business Email Compromise

The topic focuses on attacks through compromised accounts, especially business email compromise, and on the limits of common protection mechanisms.

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AI & automation

Business travel and expense management with AI

The topic focuses on the use of technologies, automation, and artificial intelligence in travel, expense approvals, and related processes.

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AI & Automation

Call Center and Customer Experience

The topic combines the use of artificial intelligence in the call center with measuring and improving customer experience. The emphasis is on analyzing feedback, calls, and emotions, as well as on the fact that data alone is not enough without human and process follow-up.

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AI & Automation

Central Log Management in Cyber Defense

The topic focuses on the role of central log management in detecting anomalies and speeding up the investigation of cyber incidents.

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Data & Technology

Collaboration with Suppliers in the Supply Chain

The topic focuses on how retail can strengthen the resilience and stability of the supply chain through trust, data sharing, and better coordination with suppliers.

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Finance & Economics

Commodities and Macroeconomic Outlooks

The conference session connected a view of commodities with a macroeconomic outlook for the world, Europe, and the Czech Republic.

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Brand & Communication

Communication in the Company

The topic summarizes the role of internal communication in connection with recruitment, onboarding, and company culture.

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People & Organizations

Company Culture and People Development in Retail

The panel focuses on how company culture, leadership, and skills development support changes in retail.

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Marketing & Media

Competencies in Marketing

The topic focuses on what skills people entering marketing should have and how marketing relies on data, arguments, and connection with the product.

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Data & Technology

Complex Adaptive Systems and Resilience

The topic addresses why efficiency can be misleading and why organizations need to balance optimization with resilience to change.

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AI & Automation

Computer Vision in Retail

The topic addresses the use of computer vision and cameras in retail for control, oversight, and operational automation.

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Finance & Economics

Consumer behavior in Slovakia under price pressure

Slovak households, under pressure from prices and economic concerns, are changing their shopping behavior toward saving, promotional purchases, and seeking better value for money.

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Finance & Economics

Consumer behavior in Slovakia under price pressure

Slovak households in retail are significantly influenced by economic concerns, rising prices, and an emphasis on value for money. This is reflected in sensitivity to promotions, choosing cheaper alternatives, and changes in shopping baskets.

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People & Organizations

Corporate Culture and Internal Communication

The topic connects work on company culture, employee engagement, and the way communication, feedback, and information sharing function within an organization.

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People & Organizations

Corporate Culture in Digital Compliance

Digital compliance is conceived as part of corporate strategy, where people, a common language, and the ability to connect rules with practice matter.

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Brand & Communication

Creativity and Brand Value

The topic connects creativity with building brand value, its memorability, and the ability to justify a higher price.

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Brand & communication

Culture and Identity in Brand Communication

Culture and identity shape people’s behavior more strongly than demographics alone. For brand communication, it is therefore essential to work with shared meanings, language, and cultural framing.

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Finance & Economics

Currency Hedging

The topic focuses on currency hedging as part of corporate financial management.

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AI & automation

Customer Care with AI and CDP

The topic combines the use of AI, CDP and automation in customer care in retail. The emphasis is on concrete benefits, working with data and practically speeding up service.

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AI & Automation

Customer Experience and AI in Retail

The topic connects work with customer experience with the use of AI and automation in retail. The common denominator is the effort to improve service, personalization and efficiency without losing the human touch where the situation is sensitive or complex.

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Finance & Economics

Customer Experience and Value for Money

The topic combines price pressure with the transformation of customer experience in retail. Consumers are watching promotions, value for money and shopping convenience more closely, while retail responds with digital services, loyalty and new formats.

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Brand & Communication

Customer Value in Retail Innovation

The topic connects the view of retail innovation through what truly brings value to customers: quality, emotions, availability, and working with data.

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Finance & Economy

Customer behavior and price sensitivity

The topic summarizes how customers' shopping expectations are changing in 2025 under the influence of inflation, price, health, and new shopping channels.

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Data & technology

Customer onboarding in unattended retail

The topic focuses on how to make registration, orientation, and first-time use of the service easier for customers in 24/7 and self-service operations.

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Cybersecurity

Cyber Incidents and Backups

The topic summarizes cyber incidents, defense against ransomware, and the practical role of backups, monitoring, and risk management in restoring operations.

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Cybersecurity

Cyber Risk Management and Digital Compliance

The topic combines cyber risk management with digital compliance, including links to regulations, processes, people, and suppliers. The emphasis is on practical proof of compliance, not just formal documentation.

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AI & Automation

Cyber Threats and Post-Quantum Cryptography

The topic connects current cyber threats with preparation for post-quantum cryptography, including the role of AI in attacks and the basics of defensive hygiene.

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AI & Automation

Cybersecurity and Digital Compliance

The topic combines cyber risk management, regulatory requirements, and the practical setup of processes, people, and responsibilities within an organization.

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Cybersecurity

Cybersecurity and Payment Tokenization

The topic combines the protection of digital payments and security measures in retail services.

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Cybersecurity

Cybersecurity in Digital Compliance

The topic connects cybersecurity with digital compliance as part of corporate strategy, risk management, and work with data, people, and suppliers.

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Cybersecurity

Cybersecurity in Digital Payments

The topic combines payment tokenization with the security protection of digital transactions and access to modern payment services.

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AI & Automation

Data Applications in AI Transformation

The topic focuses on how data applications and data quality support successful AI transformation. The emphasis is on trustworthy data, its consistency, and practical steps for processing across systems.

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Data & Technology

Data Governance for Trustworthy AI Data

The topic focuses on the fact that AI success depends on high-quality, consistent and trustworthy data and on the rules that keep it in order across systems and countries.

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AI & Automation

Data Quality for AI

The success of AI transformation depends on high-quality, consistent, and trustworthy data. Without it, incorrect outputs and hallucinations are a risk.

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Data & Technology

Data in Sales and CRM

The topic combines the use of data in sales with the role of CRM, which is meant to function as a productivity tool when processes are set up correctly and management uses it actively.

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Data & Technology

Data-driven retail management

The topic combines data-driven planning of retail space, planograms, pricing and promotions with the use of AI, automation and new GS1 2D codes.

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AI & Automation

Deepfake, Trust and AI Risks

The topic focuses on how artificial intelligence brings both speed and risks associated with deepfake, fraud, and uncertainty around truth and trust.

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People & Organizations

Demographic Changes in Retail

The topic focuses on how demographic changes, technology, and new demands on work are changing expectations for people in retail.

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Marketing & Media

Destination Marketing of Czechia

The topic focuses on planning and evaluating the destination marketing of Czechia within the broader framework of marketing and media.

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AI & Automation

Digital Avatars in Sales

The topic focuses on the use of digital avatars in a sales context and their connection to CRM, data, and support for sales work.

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AI & Automation

Digital Compliance and Enterprise Value

Digital compliance is presented as part of corporate strategy, reflected in risk management, due diligence, and enterprise value.

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AI & automation

Digital tools for procurement

The topic focuses on the use of digital tools in procurement when working with reporting, preparation for negotiations, and managing growing complexity.

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Finance & economics

Discount stores and changing shopping channels

Discount stores are gaining ground at a time when customer preferences are changing, online sales are growing, and value for money as well as shopping convenience are decisive.

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Finance & Economics

Discounts and Shifts in Shopping Channels

Discount retailers are strengthening in an environment where customer preferences are changing, online sales are growing, and convenience, availability, and value for money matter most.

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Data & Technology

Drugstore chains and changing shopping behavior

This topic follows the growth of drugstore chains in the Czech Republic and how customers choose a store based on convenience, assortment, price, and product availability.

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ESG & Regulation

Due Diligence in Digital Compliance

The topic focuses on how digital compliance is reflected in due diligence during acquisitions and in assessing the value of a company.

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ESG & Regulation

ESG and Reporting in Procurement

The topic focuses on how procurement is responding to pressure on ESG and reporting, and how it can better describe and measure its activities and link them with internal collaboration and suppliers.

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Finance & Economics

Education, Science and Research as a Hidden Debt

The topic focuses on the long-term limits of Czech education, science and research in the context of the economy’s hidden debts and an ageing population.

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Data & Technology

Efficiency and Resilience

Efficiency is not just about optimizing a single process. What matters is the balance between costs, hidden impacts, and an organization’s ability to respond to change.

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People & Organization

Employee Turnover and Onboarding

The topic focuses on how companies track departures in the first months, recruitment, onboarding, and follow-up communication within the team.

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People & Organizations

Employee Turnover and Trust

The topic connects low turnover, people’s trust, and the role of HR as a strategic partner to the company. The emphasis is on how compensation, communication, and management affect organizational stability and performance.

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Finance & Economy

Energy Investment Debt

The topic connects the hidden debts of the Czech economy with an emphasis on energy as one of the main areas where new capacity and infrastructure are lacking.

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People & Organizations

Engagement and Transparent Compensation

The topic connects employee engagement with internal communication, feedback, and the rules of transparent compensation in HR practice.

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Data & Technology

Entrepreneurial Spirit in Retail

The panel focuses on what kind of people retail needs to handle change, work with data, and deliver the customer experience in-store.

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AI & automation

Expense management and purchase automation

The topic combines expense management with the implementation of automation, chatbots, and other digital tools in purchasing and business travel.

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People & Organizations

Exploited Vulnerabilities and Weak Incident Response

The topic focuses on the most common attacks exploiting vulnerabilities, compromised accounts, and weaknesses in an organization’s response.

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Data & Technology

Fading Customer Loyalty in Retail

Retail in the Czech Republic is dealing with weakening customer loyalty and the associated pressure on innovation, investment and changes to business models.

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ESG & Regulation

Financing and ESG Reporting

The topic connects the relationship between financing, strategic investments and ESG reporting in companies. The focus is on efficiency, risk, and how reporting supports access to capital and decision-making.

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Data & Technology

Forecasting and Planning in Logistics and E-commerce

The topic combines an emphasis on forecasting, planning, and managing seasonal demand in logistics and e-commerce.

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Data & Technology

Fraudulent Phone Calls

The topic focuses on fraudulent calls in the context of cyberattacks and on ways to defend against them.

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People & Organizations

Freedom and Responsibility in Retail

The topic focuses on the tension between greater autonomy for people in operations and their responsibility for performance, caring for people, and managing change.

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Brand & Communication

Fresh products in retail

The topic summarizes how in retail in 2025 the emphasis on fresh products is strengthening alongside convenience, simplicity, and local assortment.

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Finance & Economics

GenAI in Retail Trends

The topic connects a mention of genAI with a broader overview of current changes in retail, pricing, and sales formats.

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People & Organizations

Generation Z and Adapting Work

The topic focuses on how demographic changes, technology, and new expectations are changing work in retail.

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ESG & Regulation

Generation Z and Brand Expectations

This topic focuses on what Generation Z expects from brands and how to work with it in marketing and brand building.

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Marketing & Media

Generation Z in Marketing

The topic focuses on how Generation Z influences marketing messages, expectations of brands, and working with content.

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Finance & Economics

Global Economy and Tariffs

The topic summarizes the macroeconomic outlook with a focus on the slowing global economy and the impact of tariffs on trade.

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Finance & Economics

Grocery Retail Under Inflation Pressure

The topic captures the impacts of inflation after 2022 on prices, sales, and customer behavior in grocery retail, including the growing role of discount stores and omnichannel shopping.

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Data & technology

Growth of drugstores and changes in store choice

The topic summarizes the growth of drugstores in Czech retail and the factors that determine store choice.

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Data & Technology

Heat recovery and cooling in retail

The topic connects cost-efficient store operations with cooling, heat recovery, and other energy-efficient technologies.

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Finance & Economy

Hidden debts of the Czech economy

The topic summarizes the invisible investment and structural debts that are holding back the further development of Czechia.

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People & Organizations

Human Capital and the Labour Market

The topic combines the state of the Czech labour market with how companies work with motivation, wages, Generation Z, and the involvement of older workers.

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People & organizations

Hyaluronic acid and research-driven company growth

The topic connects a company in the field of hyaluronic acid, which builds growth on quality, research, patents, and strong exports.

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Brand & Communication

Identity and Cultural Framing of a Brand

The topic focuses on how identity and culture shape brand perception, people’s behavior, and the effectiveness of new cultural framing without the need to change the product.

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Marketing & Media

Identity and Culture Instead of Demographics in Marketing

Marketing understanding of people relies more on identity, shared meanings, and cultural patterns than on demographics alone.

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Finance & Economics

Inflation and Price-Sensitive Purchasing Behavior

Inflation, weaker consumer confidence and economic uncertainty are increasing the emphasis on price, promotions and value for money in purchasing decisions.

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Data & technology

Innovation in Retail

Retailers in the Czech Republic are looking for growth through innovations that stem from customer needs, not from technology itself. The topics include personalization, private labels, digitalization, data, sustainability, and the connection between online and brick-and-mortar retail.

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Data & Technology

Innovator in Retail

The competition block presents the final projects within the Innovator in Retail award and their voting at the conference.

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Data & Technology

Innovator in Retail Competition 2025

The session focused on the final of the Innovator in Retail competition, the presentation of three projects, and audience voting for the winner.

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AI & Automation

Innovator in Retail and Retail Innovation

The block combines competitive innovations in retail with the transformation of e-commerce, logistics, and customer experience. The common denominator is pressure for more practical services, automation, and better customer engagement.

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AI & Automation

Innovator in Retail: Retail Innovations, Logistics and Customer Experience

The block connects the final round of the Innovator in Retail competition with topics of changes in e-commerce, logistics and customer engagement. The common thread is how innovation is reflected in operations, delivery and customer experience.

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Brand & communication

Internal Communication in Corporate Culture

The topic connects internal communication with corporate culture, engagement, and feedback in HR practice.

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Brand & Communication

Internal Customer in Procurement

The topic focuses on the relationship between procurement and internal customers and on how this relationship affects change, collaboration, and support for procurement processes.

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AI & Automation

Inventory Management in Retail

The topic focuses on how artificial intelligence, computer vision, and cameras are used in retail for inventory control, planogram compliance, and operational processes.

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People & Organizations

Job Description and Recruitment

The topic focuses on how companies work with role descriptions, recruitment, and onboarding people into the team.

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People & Organization

Labor Shortages in Retail

The topic focuses on the pressure that labor shortages create in Czech retail alongside prices, changes in customer behavior, and other regulatory demands.

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People & Organizations

Labour Market and an Ageing Workforce

The topic focuses on low worker mobility, an ageing workforce, and low adult learning intensity.

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Data & Technology

Loyalty Programs and Customer Data

The topic focuses on connecting the loyalty card, app and customer data for better offer personalization.

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ESG & Regulation

Loyalty Programs and Store Selection

The topic summarizes how customer decision-making is changing when choosing a store and how loyalty programs, time, price, and ease of shopping come into play.

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Finance & Economy

Loyalty Programs in Retail

In retail, loyalty programs are addressed as a tool for maintaining the relationship with customers during periods of higher price sensitivity and changing shopping behavior.

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Finance & Economics

Macroeconomic Outlook and Investment

Companies and experts are dealing with slower growth, inflation, interest rates, and the impact of uncertainty on investment decision-making. At the same time, pressure is emerging on productivity, digitalization, and more effective use of data in corporate management.

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Data & Technology

Macroeconomic Outlook for Retail

Retail is facing a combination of price pressure, weaker customer loyalty, labor shortages, and regulatory demands, while remaining attractive for investment.

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Data & Technology

Macroeconomic Outlook of Czech Retail

The topic combines a view of the economic conditions that shape investment, price pressure and volume growth in Czech retail.

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Finance & Economics

Macroeconomic Trends in Retail and Price Sensitivity

The topic combines the impact of inflation on retail sales, margins, and customer purchasing behavior. Customers remain price-sensitive, but they are increasingly focused on quality, convenience, and the availability of fresh and local products.

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Marketing & Media

Marketing Mix Modeling in Retail Marketing

The topic combines the use of marketing mix modeling for decisions about investments, campaign timing, and budget allocation across channels in retail.

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Marketing & Media

Marketing Personalization

The topic focuses on marketing personalization in retail, supported by work with data, CDP, and customer care automation.

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Marketing & Media

Marketing as an Investment and Brand Work

The topic combines an emphasis on brand management, the connection between marketing and product, and work with the brand and its content with the aim of building value and trust.

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Marketing & Media

Marketing in Leadership

Marketing understood as part of leadership, connecting business, the customer, and the brand, and relying on diagnosis, a shared language with management, and measuring real impact.

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Marketing & media

Marketing mix modeling in retail marketing

The topic combines the use of marketing mix modeling as a data-driven approach for evaluating marketing effectiveness and making budget decisions in a retail environment.

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AI & Automation

Measuring and researching creative with AI

AI in marketing, research, and media helps test and evaluate creative content, but it must remain aligned with the brand, data, and human oversight.

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AI & Automation

Media Monitoring with AI

AI is used in media monitoring for classification, entity detection, news clustering and logo recognition, but the results must be continuously checked by a human.

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Marketing & Media

Media Planning for Brands

The topic combines brand work, creativity, and media selection so that communication increases memorability as well as business results. The emphasis is on connecting data, emotions, and the right timing in the purchasing context.

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Finance & Economy

Mental Health in Retail

The topic of mental health appeared at retail conferences as part of the search for balance in business and care for people in companies.

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People & Organizations

Mental Health in Retail

The topic focuses on the growing emphasis on the mental health of people in retail in the context of changes in work, performance, and responsibility.

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Finance & Economics

Mental Health in the Retail Business

Mental health appears in retail discussions as part of the search for balance in business alongside price pressure, operational changes, and customer work.

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Data & Technology

Middle Management in Retail

The panel focuses on the role of middle management as a key link between innovation, people, and customer experience in retail.

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AI & Automation

Modernizing the Customer Experience in Retail

The topic summarizes how customer expectations are changing in 2025 and how retail is responding through changes in assortment, services, format, and digital elements.

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Data & Technology

Multi-buy in retail

The topic connects work with multi-buy as an important promotional tool in retail and its relationship to data, pricing, and promotion planning.

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Data & Technology

Multibuy in retail pricing

The topic combines work with multibuy as a significant part of pricing policy and promotional management in retail. The emphasis is on a data-driven approach, planning, and evaluating the impact on turnover.

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ESG & Regulation

Negotiation in Procurement

The topic focuses on preparing for and conducting procurement negotiations in a context of price pressures, inflation, and reporting requirements.

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Other

No sound

A simple recording without textual content or accompanying metadata.

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ESG & Regulation

Online Grocery Sales and Store Selection

This topic summarizes the growth of online grocery and drugstore sales, along with changes in how customers choose stores and which formats are gaining strength in the market.

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Brand & Communication

PR and Brand Marketing

The topic connects brand work with creativity, emotions, data, and effective media planning. The emphasis is on how a brand communicates its value, builds memorability, and supports price and growth.

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Data & Technology

Participants' Voting for Retail Innovator

The block at Retail Summit and New Retail Summit 2025 included the final voting for the Retail Innovator award. Participants chose between three projects and decided the winner directly in the hall.

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Data & Technology

Partnership in Procurement

The topic focuses on how procurement should function as a partner for suppliers and internal customers, and how to approach this in negotiation, data sharing, and risk management.

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Cybersecurity

Payment Tokenization and Cybersecurity

The topic combines payment tokenization with the security of digital transactions in a retail environment.

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People & Organization

People Development

The topic focuses on people development in companies, including working with feedback, internal communication, and the use of AI in training.

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AI & Automation

Personalization and AI in Retail

The topic combines the use of AI in retail with the personalization of services, marketing, and customer experience. The emphasis is on high-quality data, clearly defined processes, and a concrete benefit for operations and the customer.

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AI & Automation

Personalization in AI for Retail

The topic focuses on how AI is used in retail for personalization, and on the conditions without which deployment does not deliver good results.

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Brand & Communication

Personalization of communication in customer experience

The topic connects communication personalization with measurement and feedback handling in customer experience, especially where AI is involved in the process and the human approach remains important.

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Cybersecurity

Phishing and Modern Defense

The topic focuses on phishing as a common initial attack technique and on how to build effective defense against it using processes, detection, and security hygiene.

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Cybersecurity

Phishing and Social Engineering

The topic combines phishing with follow-on fraud, account abuse, and weaknesses in organizational defenses. The emphasis is on practical attacker techniques and on what determines successful detection and response.

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AI & automation

Phishing using AI

The topic focuses on the use of AI in phishing campaigns and the creation of fake websites, while also emphasizing the risks of working with data in AI tools.

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Data & Technology

Planograms and Execution Control in Retail

The topic focuses on planograms as a tool for managing assortment, space, and in-store execution.

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People & Organizations

Population Ageing and the Labour Market

The topic connects the impacts of population ageing on the Czech labour market, productivity, and the need to change how people are managed and skills are developed.

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Brand & communication

Positioning and brand management

The topic focuses on decisions about positioning, linking marketing with the product, and how to justify marketing as an investment.

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People & organizations

Post-quantum cryptography

The topic focuses on the low current adoption of post-quantum cryptography and on the steps organizations should already be taking now as they prepare for migration.

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Data & Technology

Pressure for Innovation in Retail

Retail is accelerating innovation due to weakening customer loyalty, price pressure, labor shortages, and growing regulatory demands.

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Finance & Economics

Price Sensitivity in Retail

The topic describes how inflation and promotional habits are changing the importance of price in purchasing decisions and how formats, services, and assortments in retail are adapting to it.

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AI & Automation

Pricing in Retail

The topic focuses on data-driven pricing in retail, including its link to promotions and other business decisions.

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Brand & Communication

Private Labels in Retail

Private labels in retail are growing thanks to price, perceived quality, and better category management. At the same time, it is becoming clear that they do not have to be only a cheap alternative, but can build on emotions, differentiation, and added value.

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Brand & Communication

Private labels and value beyond price

The topic connects the growth of private labels with the fact that customers do not look only at price, but also at quality, emotions, and added value. Brands and retailers must clearly show differentiation and the reason why the offer should work in the long term.

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Data & Technology

Procurement Systems and Chatbots

The topic connects procurement systems with automation, chatbots, and selected AI scenarios for travel, expenses, and internal user support.

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ESG & Regulation

Procurement and Suppliers

The topic focuses on the role of procurement in managing price pressures, working with multiple suppliers, negotiation, and collaboration with internal partners and ESG reporting.

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Data & Technology

Product Data and GDSN in Retail

The topic focuses on the management and sharing of product data in retail through the GDSN standard and on the importance of data quality for business processes.

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Brand & Communications

Product Placement in Brand Communication

The topic focuses on product placement as part of a brand’s work with media, attention, and memorability. This is also related to the role of creativity, emotions, and the correct naming of brand value.

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AI & automation

Product recognition in self-service retail

The topic focuses on product recognition as part of self-service and automated stores, especially when purchasing fruit and vegetables and related operational elements.

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Data & Technology

Productivity of the Czech Economy

The topic focuses on weak productivity as one of the main barriers to the growth of the Czech economy and on areas where there is room for improvement.

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Finance & Economics

Promotions and value for money in purchasing behavior

Price pressure and inflation are strengthening customers’ focus on promotions, price, and perceived value for money. This is reflected in purchasing decisions and the structure of shopping baskets.

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People & organizations

Ransomware and Breach into the Organization

The topic combines practical attacks that begin with a breach through identity, phishing, or exploitation of a weakness and can culminate in ransomware. The emphasis is on early detection, response, and protection of critical systems.

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People & Organizations

Ransomware and Breaches into Organizations

The topic combines practical methods of breaching the corporate environment and related ransomware, including identity abuse, weak access controls, and slow incident response.

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Data & Technology

Ransomware and Business Continuity Recovery

The topic focuses on ransomware, cyber incidents, and practical resilience through backups, segmentation, monitoring, and risk management.

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People & Organization

Recruitment and Work Flexibility in Finance Teams

The topic summarizes how flexibility, team culture, and ESG support recruitment in companies and how the role of finance teams is changing under pressure from change and digitalization.

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People & Organization

Recruitment and onboarding

The topic focuses on how companies handle recruitment, the first months in the company, and setting roles and communication around starting a new job.

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Marketing & Media

Regional Targeting in Retail Media

The topic focuses on how retail media enables precise planning of reach by region, time, and store type while also measuring the commercial impact of campaigns.

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Data & Technology

Resilience and Digitalization of the Supply Chain

The topic focuses on how to strengthen supply chain stability in times of demand fluctuations, inflation, and cost pressure through data, digitalization, and collaboration.

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Data & Technology

Resilience and the Hidden Costs of Efficiency

The topic explores why efficiency can be only apparent and why it is important to balance optimization with resilience to change.

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Marketing & Media

Retail Media and Sales Uplift

The topic summarizes how retail media in shopping mode support precise targeting, timing, and measurable sales growth.

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AI & automation

Retail media and AI in stores

The topic combines the use of retail media, data and artificial intelligence in the retail environment as well as in related marketing and research processes.

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Brand & Communication

Retail media and in-store communication

Retail media connect digital and physical retail with targeted communication based on data, purchase context, and the stage of the customer journey.

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Marketing & Media

Retention Marketing and Customer Experience with AI

The topic connects retention marketing with customer experience and the use of AI for working with feedback, communication, and analysis of customer reactions.

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People & organizations

Reverse mentoring

The topic focuses on the use of reverse mentoring in the environment of Česká spořitelna as a concrete way of involving younger people in corporate decision-making.

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AI & automation

Sales floor planning

The topic focuses on sales floor planning in retail, including work with planograms and the connection to merchandise layout and in-store execution.

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AI & automation

Search in e-commerce

The topic focuses on the transformation of search in e-commerce toward conversational and intent-driven discovery.

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AI & automation

Self-Checkout Kiosks and Automated Stores

The topic connects self-checkout kiosks, automated stores, and related technologies for control, security, and a more convenient shopping experience.

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Data & Technology

Self-Service in Retail

The topic focuses on self-service and 24/7 retail locations, including the role of technology and customer adoption.

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Brand & Communications

Self-checkouts and the checkout zone

The topic focuses on the use of self-checkouts and scanning in Czech retail as part of the shopping process and the changes in the checkout zone.

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Data & technology

Self-service stores

The topic focuses on the operation of self-service stores and related technologies for entry, surveillance, goods recognition, and connection to bank identity.

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Data & Technology

Shopping Behavior in the Czech Republic

The topic focuses on how customer decision-making is changing in the Czech Republic when choosing a store and what influences their shopping today.

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Data & Technology

Soft skills in retail

The panel emphasizes that retail needs people with strong soft skills who can work with data, technology, and customer experience.

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Marketing & Media

Standardization of retail media metrics

The topic focuses on the need for unified metrics and a market overview for retail media in the Czech digital ecosystem.

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Finance & Economics

Startup Funding

The panel at the CFO Congress 2024 touched on how uncertainty, inflation, and regulation affect startup funding and investment decision-making.

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ESG & Regulation

Store Renovations and Shopping Behavior

The topic connects store modernization with how customers choose a store at a time of growing online sales and changing formats.

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Data & Technology

Store Selection

The topic summarizes what determines how customers choose a store and which store parameters influence their purchasing decisions.

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Data & technology

Store modernization

The topic focuses on modifications to retail locations, renovations of existing spaces, and related changes in layout, technologies, and costs.

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Finance & Economics

Strategic Priorities of Companies

The panel connects investments, risks and growth management across logistics, manufacturing, energy and the bathroom business. The focus is on pressure for efficiency, data, digitalization, quality and financing.

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Brand & Communication

Subconscious Responses in Brand Communication

The topic focuses on how a brand works with emotions, storytelling, and the medium to better reach its audience and defend its value.

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Cybersecurity

Supplier Cybersecurity

The topic focuses on the fact that the supply chain represents a security risk and requires ongoing, practical management.

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People & Organizations

Supplier Management in Digital Compliance

The topic connects digital compliance with working with suppliers, risks, and internal processes within corporate strategy.

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AI & Automation

Supplier Security Testing

The topic focuses on verifying what suppliers and third parties can actually do in the company environment, and why a paper declaration alone is not enough.

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Cybersecurity

Supply Chain Security

The topic combines supplier risk management, control of their permissions in the company environment, and an ongoing approach to third-party security.

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Data & Technology

Supply Shocks in Procurement

The topic focuses on how procurement responds to supply shocks, inflation, and pressure on reporting, ESG, and collaboration with suppliers.

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ESG & regulation

Sustainability and Regulation in Retail

Sustainability in retail is linked here with pressure for innovation, investment, and managing growing regulatory requirements.

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Data & Technology

Sustainability in Retail

The topic connects sustainability with operations, assortment, and the supply chain in retail. The emphasis is on reducing waste, energy efficiency, packaging, reporting, and the economic return on change.

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ESG & Regulation

Sustainability in Store Modernization

The topic connects the modernization of retail locations with an emphasis on sustainable fixtures, materials, and the refurbishment of existing spaces.

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Data & Technology

Technology in Sales

The topic focuses on how technologies in retail are connected with the customer experience, assortment, and sales in both brick-and-mortar and online environments.

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Marketing & Media

Tenders and collaboration with an agency

The topic focuses on selection procedures and on how to set up long-term collaboration with an agency within marketing and branding.

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AI & automation

The Appeal of Buying and Selling an Idea

The text connects purchasing with how to clearly show the company the benefit, target audience, and the specific problem it solves.

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Finance & Economics

The Czech Economy and Its Growth Constraints

The topic focuses on why the Czech economy is growing only slowly and where it has the greatest room for improvement.

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People & Organizations

The Future of People in Retail

The topic focuses on how demographic changes, technology, and greater demands for flexibility are changing the work of people in retail.

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People & Organizations

The Hidden Costs of Efficiency

Efficiency is not just about optimizing one process; it can create hidden costs elsewhere and weaken an organization’s resilience.

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People & Organization

The Legal Framework for People in Retail

The topic connects the impacts of technology, flexibility and demographic changes on people in retail, with an emphasis on compensation, mental health and the pace at which the legal framework can keep up.

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People & Organizations

Transparent Compensation and HR Legislation

The topic connects transparent compensation with its impact on salaries, employee communication, and the legal framework in HR and people management.

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Finance & Economics

Transport Infrastructure as an Investment Debt

The text describes transport infrastructure in the Czech Republic as one of the areas of hidden debt that requires long-term investment.

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AI & Automation

Transport from China

The topic focuses on experiences with transport from China and the related operational impacts on procurement.

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People & organizations

Turnover and motivation in the Czech labor market

The topic connects low turnover in the Czech labor market with questions of wages, motivation, and job changes across companies.

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AI & Automation

Unstaffed Stores and AI Security

The topic focuses on the use of AI and automation in unstaffed stores, mainly on people’s safety, data quality, and practical validation of solutions in a specific use case.

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Finance & Economics

Value for money and promotional shopping behavior

Price pressure and inflation are strengthening customers' focus on value for money, promotions, and a more economical mix of purchases.

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AI & automation

Video surveillance in automated stores

The topic focuses on video surveillance as part of automated retail operations, where customer entry, movement through the store, purchase, and receipt are linked into a single record.

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Data & Technology

Voting for the Innovator in Retail

The competition segment presented three finalist projects, and conference attendees decided the winner by voting in the hall.

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People & Organizations

Wages and Motivation in the Labor Market

The topic focuses on wage fairness, employee motivation, and related barriers in the Czech labor market.

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