What role do fresh products play in customers’ purchasing decisions?
Retail in Europe is shifting toward fresh products, convenience, local assortment, and fewer decisions for the customer.
How are fresh products connected to the emphasis on convenience and time savings?
The emphasis on fresh products is part of a broader change in customer expectations alongside price, health, and simplicity of shopping.
What importance does local assortment have alongside fresh products?
Local assortment increases attractiveness for customers, supports the freshness of the offer, and strengthens the store’s differentiation from competitors.
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