Customer Experience and Value for Money

How is shopping behavior changing under price pressure?

Customers are paying more attention to price, promotions and value for money.

How can retail combine customer experience with perceived value for money?

Shopping behavior is shifting toward smaller and more frequent purchases.

Which formats and services help maintain the customer relationship?

Promotions are becoming a fixed part of the purchase decision.

What role do promotions, online services and loyalty play in customer decision-making?

Retail is responding with digitalization, online services and new store formats.

How should loyalty programs be targeted according to the customer and the business goal?

Loyalty programs should be targeted to customer needs and specific business goals.

What else is customer experience connected with?

Customer experience is linked to operational performance and maintaining the customer relationship.