What role do 1st party data play in retail media?
1st party data are a key component of retail media.
When do retail media serve performance and when do they serve the brand?
Retail media can function as both a performance tool and a brand tool.
How important are relevance and context for non-endemic brands?
For non-endemic brands, relevance and context are crucial.
How quickly can campaigns be deployed in a brick-and-mortar environment?
In brick-and-mortar environments, some campaigns can be launched within a week.
This theme grew out of our Retail conferences. Explore the upcoming events and the full programme.
See Retail conferences