1st party data in retail media

What role do 1st party data play in retail media?

1st party data are a key component of retail media.

When do retail media serve performance and when do they serve the brand?

Retail media can function as both a performance tool and a brand tool.

How important are relevance and context for non-endemic brands?

For non-endemic brands, relevance and context are crucial.

How quickly can campaigns be deployed in a brick-and-mortar environment?

In brick-and-mortar environments, some campaigns can be launched within a week.