What values and characteristics does Generation Z expect from brands?
Generation Z makes up 33% of the global population and 20% in the Czech Republic.
How does Generation Z influence purchasing decisions in the family?
Generation Z expects affordability, quality, positive customer experience, ecology, fun, and value alignment from brands.
What is the difference between building brand awareness and brand content?
Children already influence their parents' purchasing behavior.
How did Bikero start building brand content after establishing brand awareness?
Bikero started building brand content after establishing brand awareness.
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