Tenders and collaboration with an agency

How should a tender be set up to support long-term collaboration with an agency?

Tenders and collaboration with an agency are among the repeatedly mentioned topics of the program.

What role do brand consistency and communication play in this process?

Brand consistency is presented as an important condition for success.

How is the connection between brand and performance taken into account when selecting an agency?

Long-term collaboration with an agency is linked to planning marketing based on data, measuring impact, and connecting brand with performance.