What was the digital avatar used for in the sales presentation?
The digital avatar was part of a program focused on CRM, data in sales, and artificial intelligence.
How does the digital avatar relate to CRM and data in sales?
AI and automation make sense mainly where they help with administration, meeting preparation, selecting relevant customers, and training salespeople.
What role do AI and automation play in supporting salespeople?
Successful use of CRM depends on properly set processes, connected data, and active use of the system by management.
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