Multi-buy in retail

Data & Technology
The topic connects work with multi-buy as an important promotional tool in retail and its relationship to data, pricing, and promotion planning.

Key questions and insights

What share of turnover does multi-buy account for in practice?

In one case, multi-buy is a significant part of turnover.

How does multi-buy differ from regular pricing and promotions?

Multi-buy is addressed alongside regular prices and standard promotional campaigns as a separate pricing and promotional logic.

What is the main benefit of multi-buy for managing assortment and sales?

Working with multi-buy is linked to data and promotional planning.

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