What role do loyalty programs play in retaining customers during periods of strong price pressure?
Loyalty programs are part of retail's effort to maintain the relationship with customers amid rising price sensitivity.
How should loyalty programs be designed according to the company's goals, data, and customer needs?
Loyalty programs should function according to a specific goal, available data, and customer needs.
How does loyalty relate to customer experience and changes in shopping behavior?
The topic of loyalty in retail is linked to customer experience and changing consumer behavior.
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