How does a brand use people's subconscious responses in communication?
A strong brand can justify a higher price than a private label.
How is creativity related to defending a higher brand price?
Subconscious activation and emotions help both advertising and the brand.
When is it appropriate to connect a brand story with a specific medium?
Creativity is also a way of thinking that requires courage, collaboration, and the ability to work with people's subconscious responses.
What role do emotions and a clear brief play in brand communication?
Emotions create memorability and a relationship with the brand; a clear brief ensures clarity, consistency, and proper fulfillment of the communication goal.
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