Technology in Sales

Data & Technology
The topic focuses on how technologies in retail are connected with the customer experience, assortment, and sales in both brick-and-mortar and online environments.

Key questions and insights

Which technologies in sales have the greatest benefit for both the customer and the retailer?

In retail, the emphasis was on personalization, digitalization, and the connection between online and brick-and-mortar sales.

How can digitalization be connected with a personal approach to the customer?

As the use of technology grows, the human contact should not disappear and retail should stand on the relationship with the customer.

Which areas of sales are most affected by personalization and online sales?

At the same time, Czech retail faces price pressure, bureaucracy, and a shortage of people, but part of the market is still willing to invest.

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