How will search in e-commerce change toward a conversational interface?
Search in e-commerce should be conversational and based on customer intent.
How should search better work with customer intent?
In the same block, customer experience was mentioned alongside search as a related area of innovation.
What impact can the new form of search have on customer experience?
Better search speeds up product discovery, reduces frustration, and increases the likelihood of purchase and repeat visits.
Explore more themes and insights that connect conference know-how with practical business impact.
View all themes