What unified metrics should retail media use?
In the section on retail media, the need for unified metrics explicitly appears.
How can a market overview for retail media be created in the Czech environment?
Standardization is tied to a market overview within the Czech digital ecosystem.
How does standardization relate to measuring performance and brand in retail media?
Retail media is also described as an advertising channel that uses retailer data in both digital and physical spaces.
This theme grew out of our Retail conferences. Explore the upcoming events and the full programme.
See Retail conferences