Keynotes

Advertising People Love: What We Can Learn from Gaming

Brand Management 2025,

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Brands in the Game: Where Passion Meets the Purpose

Brand Management 2025,

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Gamification in Marketing – New Rules for Customer Engagement

Brand Management 2025,

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How a Dermocosmetics Brand Managed to Reach Gen Z Through Gaming

Brand Management 2025,

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Treatment Without Diagnosis: Why Marketing Is Losing Respect

Brand Management 2025,

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Trojan Horse for Your Ideas: How to Get Innovations Past Corporate Walls

Brand Management 2025,

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Panel Discussion: How Expectations of CMOs Are Changing – Profitable Growth, CX, and AI in Times of Uncertainty

Brand Management 2025,

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How to Stay Relevant as a Brand in 2030

Jaroslav Malina

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Don’t Spend, Invest!

Brand Management 2025,

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How Did a Price Sensitivity Test Influence Brand Performance?

Brand Management 2025,

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The Power of Surprise in the Age of GenAI

Brand Management 2025,

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When things go off (the marketing) plan

Brand Management 2025,

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What Happens When You Don’t Change Your Communication Concept for 15 Years?

Brand Management 2025,

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From Sněžka to Everest: The Story of Mapy.com’s Global Expansion

Brand Management 2025,

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How to Teach Marketers in the Age of AI?

Brand Management 2025

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