Keynotes
Brand Management 2026
30. 09. 2026Branding in the Age of AI: When Experience Is Created in Real Time
Peter Šebo
Brand Management 2026
30. 09. 2026Are You Sitting on a Goldmine of Data? How to Get the Most from Research You've Already Paid For
Brand Management 2026,
Brand Management 2026
30. 09. 2026An AI-Era Veteran: How to Rejuvenate the Czech Republic's Oldest Domain
Brand Management 2026,
Brand Management 2026
30. 09. 2026When Data Tells a Story: AI Bridges Market Research and Real-World Consumer Behavior
Brand Management 2026,
Brand Management 2026
30. 09. 2026Invisible Purchase, Invisible Brand: Why Strategic Slowdown Matters
Brand Management 2026,
Brand Management 2026
30. 09. 2026The Gen Z Myth: Will the Rules of Customer Experience Change?
Kristina Hanušová
Brand Management 2026
30. 09. 2026Show Me the Money: Why Invest in Your Brand and When Will It Pay Off?
Brand Management 2026,
Brand Management 2026
30. 09. 2026The Heart, the Mind and Distinctive Assets
Brand Management 2026,
Brand Management 2026
30. 09. 2026What Agencies Leave Out of Their Reports: An Unfiltered Look at Regulated Online Campaigns
Brand Management 2026,
Brand Management 2026
30. 09. 2026Does the 60/40 Rule Apply Even in the “Kingdom of Discounts”?
Brand Management 2026,
Brand Management 2026
30. 09. 2026Brand in the Age of AI: From Promises to Experience
Steven Van Belleghem
Brand Management 2026
30. 09. 2026How the Subconscious Drives Your Customers' Decisions
Brand Management 2026,
Brand Management 2026
30. 09. 2026From Voyo to Oneplay: Transforming the Brand, the Product, and the Rules of the Game
Brand Management 2026,
Brand Management 2026
30. 09. 2026Your Brand Will Go Bankrupt and You'll Be the Last to Notice
Jaroslav Salon