Published Retail 21. 8. 2014
In September, Bram Alkema, a renowned expert from the Netherlands visits the Czech Republic to advise local marketers how to acquire and retain their customers.
Bram Alkema comes to the Conference Loyalty Over Gold, which takes place on Sept 24, 2014 in the Prague HUB.
Bram Alkema is a world class speaker on management in the field of marketing, innovations and customer development. His thought patterns follow Peter Drucker or Seth Godin, he has been compared with Seth Godin also by his engaging and inspiring presentation style. For 25 years Bram Alkema has had 2 carriers – one as an entrepreneur (business angel and business consultant in new economy industries based on disruptive strategies), the other as a lecturer and speaker at international conferences.
His favourable topics besides customer loyalty are content marketing, e-commerce and future of financial services. „I like to map new business territories. I want to explain new marketing realities and customer problems, not just rearrange the status quo …“, says Bram Alkema that will introduce himself as a keynote speaker at the the sixth edition of Loyalty Over Gold on Sept 24, 2014 in the Prague HUB.
In addition to him, the conference program will bring on stage also the speakers from the Czech Republic, representing well-known brands of traditional business and raising stars of the digital world. The successes, failures and break-through solutions will be presented at the discussion panels, specialised in retail and services markets, by representatives of brands, such as Alza.cz., Bileto.cz, Blue Link, Brand Embassy, Feedo.cz, iBod České Spořitelny, Marks&Spencer, Megapixel, OREA hotels, Penny Market, Teta drogerie, Tchibo Praha or Vodafone Czech Republic.
Loyalty Over Gold
When: 24. 9. 2014
Where: IMPACT HUB PRAHA
www.loyalty-over-gold.cz
Media Contact:
Aneta Zímová, Blue Events
Tel.: +420 222 749 841, e-mail: aneta.zimova@blueevents.eu
There’s always something going on with us. Read more hot news from the world of Blue Events.
Prague, 21 September 2027 – Artificial intelligence in companies is moving beyond individual pilots and chatbots toward tools that are becoming part of data work, decision-making, and routine business processes. This brings a new set of questions: what data should AI be built on, how should its real value be measured, where can its outputs be trusted, and what does its rise mean for the work of analysts and data teams? These are precisely the topics that the 13th annual Primetime for Big Data conference will address on 26 November at the National Library of Technology in Prague.
Prague, 16 September 2026 - How do you win over customers who have more choice than ever before? One of the strongest themes to emerge at the Retail in Detail: Happy Shopper conference was simplicity. Customers no longer pay only with money when they shop. They also pay with their time, attention, decision-making and uncertainty. Retailers that can consistently reduce this “mental cost” have a better chance of becoming their customers’ first choice.
For the twelfth year, professionals from procurement, supply chain, and financial management will come together for the annual Procurement Forum conference. The event will take place on 4 November at KC City in Prague.
Prague, 13 May 2026 – How can businesses succeed in a world of growing geopolitical uncertainty, rapid technological change and an evolving labour market? These questions were at the heart of this year's CFO Congress, held at the Czech National Bank, where CFOs gathered to discuss the future of finance and business leadership. The conference featured leading economists, entrepreneurs and business leaders who shared their perspectives on the economic outlook, artificial intelligence, automation, leadership and the evolving role of the CFO.