Keynotes
            
            
                
                    
                        
                            
                                
                                    
                                
                                    
                                        
                                            
                                                
                                                    
                                                    
                                                        
                                                        Does "Z" signify a change?
                                                    
                                                    
                                                        
                                                            Retail in Detail: Generace Z, 
 
                                                        
                                                    
                                                        
                                                 
                                            
                                        
                                            
                                                
                                                    
                                                    
                                                        
                                                        The Journey of Gen Z between Comfort and Inflation
                                                    
                                                    
                                                        
                                                 
                                            
                                        
                                            
                                                
                                                    
                                                    
                                                        
                                                        Generational (Mis)understanding
                                                    
                                                    
                                                        
                                                 
                                            
                                        
                                            
                                                
                                                    
                                                    
                                                        
                                                        The Z-Effect: How to Unlock the Potential of the Young Generation
                                                    
                                                    
                                                        
                                                 
                                            
                                        
                                    
                                
                                    
                                
                                    
                                        
                                            
                                                
                                                    
                                                    
                                                        
                                                        Slackers with a Budget worth 7 Billion $
                                                    
                                                    
                                                        
                                                            Retail in Detail: Generace Z, 
 
                                                        
                                                    
                                                        
                                                 
                                            
                                        
                                            
                                                
                                                    
                                                    
                                                        
                                                        Generation Z: Where to Find Them, What Interests Them, and Why We Should Understand Them
                                                    
                                                    
                                                        
                                                 
                                            
                                        
                                            
                                                
                                            
                                        
                                            
                                                
                                                    
                                                    
                                                        
                                                        Kaufland, Esports, and the Fofrtaška?
                                                    
                                                    
                                                        
                                                            Retail in Detail: Generace Z