How can a loyalty program be connected with the e-shop and the app?
In the model example, the e-shop, app, loyalty card and work with customer and animal data are interconnected.
Which customer data can be used to personalize offers?
Hyperpersonalization is described as delivering the right offer as quickly as possible with the right content.
How can working with customer data support business goals?
Successful deployment of these tools requires clean data and clearly defined processes.
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