What do customers expect most from shopping in 2025?
Price sensitivity remains high, but quality is returning to purchasing decisions.
How is the importance of price, quality, and convenience changing in decision-making?
Customers increasingly value simplicity, time savings, fresh products, and local assortment.
Which services and digital elements work in operations, and which do not?
Loyalty cards and apps are becoming increasingly connected to the digital environment.
How is the role of loyalty programs and apps changing?
At Dr. Max pharmacy, services, assortment, layout, the robot, and electronic price labels worked, but the calling system and baskets did not.
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