What does innovation mean in retail if it is meant to be based on customer needs?
Innovation should be based on customer needs, not exist as a separate activity.
Why does price alone not determine the success of an offer?
Added value, emotions, and availability are more important for growth than price alone.
What role do emotions and added value play in private labels?
Private labels can work better when they are built on emotions, not just on a pragmatic approach.
How can AI support promotion planning and work with shared data?
AI can help with promotion planning and automating data work, but discounts remain attractive to customers.
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