What matters most when choosing a store?
When choosing a store, the main factors are easy navigation, availability of favorite brands, stock levels, low prices, value for money, one-stop shopping, and the customer experience.
What role do in-store navigation, brand availability, and stock levels play?
Easy navigation in the store is linked to the time customers want to save while shopping.
How do price, value for money, and one-stop shopping influence store choice?
A change in price level was not the main reason for changes in preferences across channels.
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