Self-checkouts and the checkout zone

Brand & Communications
The topic focuses on the use of self-checkouts and scanning in Czech retail as part of the shopping process and the changes in the checkout zone.

Key questions and insights

What share of purchases is made through self-checkouts and scanning?

Self-checkouts and scanning account for roughly one fifth of all purchases during the year.

How do self-checkouts affect the functioning of the checkout zone?

Self-checkout is among the specific technological changes in stores being addressed in Czech retail.

What role does the checkout zone play in modern retail alongside other in-store technologies?

The checkout zone remains a key final point of contact with the customer, even as it is complemented by self-service and digital technologies in the store.

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