Growth of drugstores and changes in store choice

Data & technology
The topic summarizes the growth of drugstores in Czech retail and the factors that determine store choice.

Key questions and insights

Why is drugstore retail growing faster than some other formats?

In Czechia, online sales of food and drugstore goods are growing faster than the European average.

What matters more than the price level itself when choosing a store?

Drugstores are among the formats whose position is growing.

What role do brand availability, stock levels and in-store orientation play?

When choosing a store, the main factors are easy orientation, availability of favorite brands, stock levels, low prices, value for money, one-stop shopping and the customer experience.

How do loyalty programs and the customer experience influence store choice?

Changes in price levels were not the main reason for changes in preferences across channels.

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