Regional Targeting in Retail Media

Marketing & Media
The topic focuses on how retail media enables precise planning of reach by region, time, and store type while also measuring the commercial impact of campaigns.

Key questions and insights

How does retail media enable targeting by region, time, and store type?

Retail media reaches people directly in shopping mode and enables precise timing of reach.

What commercial impact did campaigns have in Tesco data in the Czech Republic for 2023?

Data from Tesco in the Czech Republic for 2023 report more than 500 campaigns, more than 15 million new customers, and an average net sales uplift of 18% for a two-week campaign.

How does retail media support not only sales, but also brand recall and awareness?

Planning by region, time, and store type is part of how retail media is used according to data from the Czech Republic and the United Kingdom.

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