How is brand positioning set in brand management?
Marketing should be connected with the product.
How should marketing collaborate with product?
The board needs to be presented with data as well as forecasts of costs and returns.
How do you argue costs, returns, and the benefits of marketing to the board?
Marketing should be evaluated as an investment.
What role does local communication play in expansion?
During expansion, local communication and local customer care are used.
Explore more themes and insights that connect conference know-how with practical business impact.
View all themes