Where does personalization in retail really help?
Personalization is one of the concrete use cases of AI in retail.
When can a poorly targeted offer put a customer off?
A poorly targeted personalized offer can have the opposite effect.
What role does data quality play in personalization?
The quality and cleanliness of data are crucial for personalization.
When is it appropriate to use a dedicated or closed model?
For sensitive use cases, a dedicated or closed model is appropriate.
What is the best way to validate results and put them into practice?
Results should be validated on a specific use case and implemented gradually.
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