Macroeconomic Outlook for Retail

Data & Technology
Retail is facing a combination of price pressure, weaker customer loyalty, labor shortages, and regulatory demands, while remaining attractive for investment.

Key questions and insights

How is macroeconomic pressure changing investment priorities in retail?

Customer loyalty to brands and places of purchase is declining.

Which factors are weakening customer loyalty the most and pushing modernization?

Retail is being pushed toward investment by price pressure, labor shortages, and regulatory requirements.

Why do retailers expect further investment despite the pressure?

The Czech Republic remains an attractive market for retail investment.

How do retailers view further investment?

Retailers are looking at further investment mostly optimistically.

What is growing as a response to labor shortages?

Automation and digitalization are gaining strength as a response to labor shortages.

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