Generation Z and Brand Expectations

What expectations does Generation Z have of brands?

Generation Z makes up a significant share of the population and has a growing influence on purchasing behavior as well as parents' decisions.

Why is Generation Z important for marketing and purchasing decisions?

For brands, it expects affordability, quality, positive customer experience, sustainability, entertainment, and value alignment.

How does work with brand awareness differ from brand content?

The Bikero brand example shows the connection between building brand awareness and the subsequent development of brand content work.