How is the brand positioning decided at Mapy.com?
Marketing should be closely connected with the product.
What is the approach to expansion into new countries and local communication?
When expanding, local communication and local customer care are used.
How can marketing be defended in front of the board using data, costs, and revenues?
When negotiating with the board, it is important to rely on data and forecasts of costs and revenues.
How should marketing be evaluated in relation to the product?
Marketing should be seen as an investment, not a cost.
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