Keynotes
Workshop The Best of Czech Promotion Summit
A. Meaningful future: Duty or opportunity
A. KEYNOTE: Framing the future
A. Let's buy a healthier and better world
B. On the way to sustainable assortment
B. Evolution in supply chain
B. Why be interested in molecular hydrogen
Aleš Valenta,
Michal Botek
B. From data to business benefits: how understanding your carbon footprint can unlock business value
Amanda Löfgren,
Sara Albihn
B. Can you grow based on increasing the human touch?
B. Mastercard Retailer of the Year 2021 in the category „Humanity in retail“
Prezentace 3 finalistů / Presentations of three finallists
C. Pan Hrášek: Opportunities in plant-based alternatives segment
C. How to bring customers back to store and engage them with data & contents
C. Pleasant experience and good orientation at the store – why is it worth of?
C. The near future not just in e-commerce
C. The (R)evolution of Customer Loyalty
D1. MARKETING (R)EVOLUTION: TURN TRANSACTIONS INTO RELATIONSHIPS
D2. TECHNOLOGY FOR MORE EFFICIENT RETAIL
E1. RESILIENT SUPPLY CHAIN – A NEW PARADIGM OF RETAIL
E2. CONNECTING THE ONLINE AND OFFLINE WORLD – USE WITHIN SALES AND MARKETING
E3. MEANINGFUL BUSINESS: PURPOSE AS A KEY TO HIGHER PRODUCTIVITY AND PROFITABILITY
F1. HOW TO INCREASE THE ATTRACTIVENESS OF A BRICK-AND-MORTAR STORE
F2. MEANINGFUL SUSTAINABILITY FOR RETAIL AND PRODUCTION
F3. CUSTOMER EXPERIENCE IN NON-FOOD WORLD
