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Retail in Detail: Generace Z

06. 12. 2023 Spojka Karlín, Praha

Konference o nastupující generaci zákazníků. Prodáváte to, co chtějí? Umíte s nimi komunikovat?

Does "Z" signify a change?

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The Journey of Gen Z between Comfort and Inflation

  • Zdeněk Skála

Generational (Mis)understanding

  • Martina Mikesková

The Z-Effect: How to Unlock the Potential of the Young Generation

  • Libor Hoření

Slackers with a Budget worth 7 Billion $

  • Retail in Detail: Generace Z, 

Generation Z: Where to Find Them, What Interests Them, and Why We Should Understand Them

  • Nicola Husníková

Hate or love?

  • Hana Kovářová

Kaufland, Esports, and the Fofrtaška?

  • Retail in Detail: Generace Z
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