Keynotes
Brand Management 2026
30. 09. 2026 Cubex Centrum, PragueThe largest conference on brands. Strengthening the role of marketing in companies.
Branding in the Age of AI: When Experience Is Created in Real Time
Peter Šebo
Are You Sitting on a Goldmine of Data? How to Get the Most from Research You've Already Paid For
Brand Management 2026,
An AI-Era Veteran: How to Rejuvenate the Czech Republic's Oldest Domain
Brand Management 2026,
When Data Tells a Story: AI Bridges Market Research and Real-World Consumer Behavior
Brand Management 2026,
What Does Craft Mean in the Age of AI?
Brand Management 2026,
How AI Is Changing Client–Agency Relationships
Lucie Vlčková
Invisible Purchase, Invisible Brand: Why Strategic Slowdown Matters
Brand Management 2026,
The Gen Z Myth: Will the Rules of Customer Experience Change?
Kristina Hanušová
Show Me the Money: Why Invest in Your Brand and When Will It Pay Off?
Brand Management 2026,
The Heart, the Mind and Distinctive Assets
Brand Management 2026,
What Agencies Leave Out of Their Reports: An Unfiltered Look at Regulated Online Campaigns
Brand Management 2026,
Does the 60/40 Rule Apply Even in the “Kingdom of Discounts”?
Brand Management 2026,
Brand in the Age of AI: From Promises to Experience
Steven Van Belleghem
From the Shelf to the Screen and Back Again
Eduard Krečmar
How the Subconscious Drives Your Customers' Decisions
Brand Management 2026,
Authenticity Can't Be Briefed
Brand Management 2026,
From Voyo to Oneplay: Transforming the Brand, the Product, and the Rules of the Game
Brand Management 2026,
Sex and Death (and Mathematics?)
Brand Management 2026,
Your Brand Will Go Bankrupt and You'll Be the Last to Notice
Jaroslav Salon