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Brand Management 2025

30. 09. 2025 Cubex Centrum, Prague

The largest conference on brands. Strengthening the role of marketing in companies.

Advertising People Love: What We Can Learn from Gaming

  • Brand Management 2025, 

Brands in the Game: Where Passion Meets the Purpose

  • Brand Management 2025, 

Gamification in Marketing – New Rules for Customer Engagement

  • Brand Management 2025, 

How a Dermocosmetics Brand Managed to Reach Gen Z Through Gaming

  • Brand Management 2025, 

Treatment Without Diagnosis: Why Marketing Is Losing Respect

  • Brand Management 2025, 

Trojan Horse for Your Ideas: How to Get Innovations Past Corporate Walls

  • Brand Management 2025, 

Panel Discussion: How Expectations of CMOs Are Changing – Profitable Growth, CX, and AI in Times of Uncertainty

  • Brand Management 2025, 

How to Stay Relevant as a Brand in 2030

  • Jaroslav Malina

Don’t Spend, Invest!

  • Brand Management 2025, 

How Did a Price Sensitivity Test Influence Brand Performance?

  • Brand Management 2025, 

The Power of Surprise in the Age of GenAI

  • Brand Management 2025, 

When things go off (the marketing) plan

  • Brand Management 2025, 

What Happens When You Don’t Change Your Communication Concept for 15 Years?

  • Brand Management 2025, 

From Sněžka to Everest: The Story of Mapy.com’s Global Expansion

  • Brand Management 2025, 

How to Teach Marketers in the Age of AI?

  • Brand Management 2025
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