Keynotes
Brand Management 2023
03. 10. 2023 Cubex Centrum, PragueThe largest Czech conference on brands with a tradition of over 20 years. We strengthen the role of marketing as a competence of the entire company. Strong brands are the key to a successful business.
We can do Better…at measuring Brand Health
Jenni Romaniuk
Measuring Effectiveness in the Digital Age
Les Binet
Panel discussion Jenni Romaniuk & Les Binet
Brand Management 2023
Can you communicate with customers under 30? Most brands do not
Eduard Krečmar
Our subconscious as a Brand Manager
Kristina Hanušová
Problem building or the power of negativity in a campaign
Ivan Duškov
Find your Blue Bag: The Power of Distinctive Assets in Branding
Brand Management 2023,
Symbols that sell
Martin Dulava
Employer branding – what data and experiences actually work?
Daniel Bradáč
The Truth About New Europe
Rodney Collins
What research on YouTube has shown us
Petr Houzar
Cross-media video campaigns and their measured results
Petr Miláček