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Brand Management 2022

19. 10. 2022 Cubex Centrum, Praha

The largest Czech conference on brands with over 20 years tradition that strengthens the role of marketing as a competence of the entire company. Strong brands are the key to successful.

Czech Way? A lot of brand for little money

  • Milan Drozen, 
  • Michal Novák

The Great Unboxing

  • Leonard Savage

KEYNOTE: Look out. How to build a brand in a technologically-disrupted world.

  • Orlando Wood

Transparent and sustainable marketing. Who cares?

  • Thomas A. Bata

The last missing piece of the data puzzle

  • Marek Řípa

Marketing for the long of it

  • Jan Tušl

How to show Czechs how to drink not just beer

  • Alexandros Samaras

Building the first Czech global brand in the premium segment

  • Klára Poliakov

Only Once

  • Aleš Najbrt

Creativity is dead. Long live creativity!

  • Gregg Harper

How to manage a brand in the fast-changing e-commerce era

  • Adriana Jurdová

Attention Planning: Aren't you wasting money on ads that no one sees?

  • Eduard Krečmar, 
  • Lukáš Jakoubek

How to sell the „Czech gold“ abroad

  • Zuzana Dudová

The presentations are over: Did you miss something?

  • Marek Hrkal
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