Blue Events

Download materials, presentations and other materials from our workshops and conferences

Price policy in international comparison: are we the exception or do we align with the rule?

Retail in Detail / Strategic Pricing 2019 | Retail

Jonathan Smith, Yieldigo

Prezentace - Jonathan SmithPDF 1.22 MB

What is the price architecture of our market and how to improve it?

Retail in Detail / Strategic Pricing 2019 | Retail

Michal Čepek, Nielsen

Prezentace - Michal ČepekPDF 1020 KB

The landscape after the battle: the development of retail promotions in CR and SR?

Retail in Detail / Strategic Pricing 2019 | Retail

Petr Miklík, Kupi.cz

Prezentace - Petr MiklíkPDF 1.22 MB

How can the latest technology help?

Retail in Detail / Strategic Pricing 2019 | Retail

Michal Horáček, Microsoft

Prezentace - Michal HoráčekPDF 2.79 MB

How to reach above-the-average category growth?

Retail in Detail / Strategic Pricing 2019 | Retail

Tomáš Hejkal, STOCK Plzeň – Božkov

Prezentace - Tomáš HejkalPDF 3.95 MB

Pricing strategy: approaches of various trade companies

Retail in Detail / Strategic Pricing 2019 | Retail

Marek Hallér, Rohlík

Prezentace - Marek HallérPDF 2.79 MB

Artificial intelligence based price optimization: no sci-fi, it works!

Retail in Detail / Strategic Pricing 2019 | Retail

Milan Havlíček, Yieldigo

Prezentace - Milan HavlíčekPDF 2.33 MB

Electronic price tags as the way towards dynamic pricing in brick and mortar stores

Retail in Detail / Strategic Pricing 2019 | Retail

Martin Rösler, VKF Renzel ČR

Prezentace - Martin RöslerPDF 1.02 MB

Prices and promotions: How the self-regulation works and what can cause the governmental interference: the French lesson

Retail in Detail / Strategic Pricing 2019 | Retail

Francoise Acca, ECR France

Prezentace - Francoise AccaPDF 3.85 MB

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