Blue Events

Download materials, presentations and other materials from our workshops and conferences

360-degree view of shoppers

Retail in Detail – DIGITECH 2022 2022 | Retail

Pavel Špryňar, Deloitte Digital

Can the big E-commerce players have equally successful retail?

Retail in Detail – DIGITECH 2022 2022 | Retail

Lukáš Havlásek, Notino

Click to Pay In Czechia

Retail in Detail – DIGITECH 2022 2022 | Retail

Luděk Slouka, Mastercard

Shift planning and attendance in stores and logistics

Retail in Detail – DIGITECH 2022 2022 | Retail

Petr Žídek, Albert Česká republika
Karel Jelínek, AristoTelos Workforce Management

What is the price for cybersecurity in retail?

Retail in Detail – DIGITECH 2022 2022 | Retail

Radek Šichtanc, O2

Change your decision spectrum

Retail in Detail – DIGITECH 2022 2022 | Retail

Pavel Císař, Plzeňský Prazdroj

Why should space planning be a key activity, especially in non unified store chains?

Retail in Detail – DIGITECH 2022 2022 | Retail

Petr Kavánek, Quant Retail

What the first milion of installed digital price tags taught us

Retail in Detail – DIGITECH 2022 2022 | Retail

Ján Herda, N O V

Self-service checkout for every family!

Retail in Detail – DIGITECH 2022 2022 | Retail

Pavel Dort, 4MAX

Digitizing multi-channel access to customers

Retail in Detail – DIGITECH 2022 2022 | Retail

Jiří Nehasil, MAKRO Cash & Carry ČR

Czech Way? A lot of brand for little money

Brand Management 2022 2022 | Marketing and Communication

Milan Drozen, Czech Promotion
Michal Novák, Czech Promotion

The Great Unboxing

Brand Management 2022 2022 | Marketing and Communication

Leonard Savage, McCann Prague

KEYNOTE: Look out. How to build a brand in a technologically-disrupted world.

Brand Management 2022 2022 | Marketing and Communication

Orlando Wood, System1 Group

Transparent and sustainable marketing. Who cares?

Brand Management 2022 2022 | Marketing and Communication

Thomas A. Bata, MGG

Marketing for the long of it

Brand Management 2022 2022 | Marketing and Communication

Jan Tušl, Vekra

How to show Czechs how to drink not just beer

Brand Management 2022 2022 | Marketing and Communication

Alexandros Samaras, F.H. Prager

The last missing piece of the data puzzle

Brand Management 2022 2022 | Marketing and Communication

Marek Řípa, Seznam

Building the first Czech global brand in the premium segment

Brand Management 2022 2022 | Marketing and Communication

Klára Poliakov, Lasvit

Only Once

Brand Management 2022 2022 | Marketing and Communication

Aleš Najbrt, Studio Najbrt

Creativity is dead. Long live creativity!

Brand Management 2022 2022 | Marketing and Communication

Gregg Harper, Wunderman Thompson