Posted 27. 05. 2015
The first Brand Management conference that will take place on the 23rd of September 2015 at Slovanský dům in Prague is bringing Jim Stengel.
A visionary and a marketing guru, who has, for a number of years, held the Global Marketing Officer position at Procter &Gamble, one of the most admired companies in the brand building area. Program will focus its discussion on the role of brands within business: Is brand the grand goal and philosophy that defines a company's strategy or “simply" a way or a tool to fulfil specific tasks?
Brands are set to be building blocks of corporate strategy and marketing. As a number of analyses show, customers remain loyal to a strong brand and are not reluctant to pay a higher price for it. Why then, has brand management and development in a number of companies been limited to a focus on a graphic symbol? How should companies counter fading market value and, conversely, how should they support the brands' role as carriers of market value? Why should they invest in brand development? Not only those questions will be addressed in the full day program.
Jim Stengel as a keynote speaker
Jim is the former Global Marketing Officer of $83B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history. Jim is best known for reinvigorating P&G's marketing culture. In his seven years as GMO, he personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world. P&G sales doubled during Jim's tenure as GMO. In unique presentation crafted for Brand Management, Jim will identify How do successful brands behave.
Information about conference
Barbora Krásná, Blue Events
Barbora.Krasna@BlueEvents.eu, +420 222 749 841
Aneta Zímová, Blue Events
Aneta.Zimova@BlueEvents.eu, +420 730 184 505
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