Posted 20. 07. 2016
Prague 20. 7. 2016; A few weeks ago Ken Segall has published his new book "Think Simple – How smart leaders defeat complexity". By the end of September the book will appear also in the Czech translation. Ken will personally come to Prague to present the key ideas of the book at Brand Management conference on September 21, 2016.
Ken Segall is an experienced marketer that has been working with Steve Jobs as ad agency creative director for twelve years spanning NeXT and Apple. He led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac. He is an international speaker on the power of simplicity, and author of bestseller Insanely Simple. The book met a tremendous success, and was translated also to Czech language.
This year's new book "Think Simple: How Smart Leaders Defeat Complexity" was published in June in the US and very well commented by both classical and social media. One comment by Steve Hayden, the former Vice Chairman, Ogilvy & Mather says:
„Steve Jobs's favourite communicator has created a must-read manual for anyone interested in simplifying their way to success. Ken Segall gathers the best advice from industries and leaders around the globe, and combines it with his own experience on a rocket ride with Apple from life support to world domination."
Ken explores how companies, in a range of industries, all over the world, are simplifying their way to success--providing real-life examples that can inspire others. Interviews with leaders from more than forty diverse companies demonstrate the power of simplicity on multiple levels. By bringing all of these stories together, Ken only illuminates the thinking of people who have reaped the benefits of simplicity, but helps also others to develop a road map to a simpler business themselves.
The great news is that very soon after the English original the Czech release will be prepared and published by Bizbooks. The newly released translation of the book will be baptised and distributed for the first time at the Conference Brand Management, on September 21, 2016 in Prague. Ken will be the key speaker at this prestigious marketing event and each participant will receive his book as a gift. The possibility to register for the conference is here.
For more detailed information contact:
Barbora Krásná, Partner +420 222 749 841, Barbora.Krasna@BlueEvents.eu
Lukáš Koutník, Blue Events
+420 730 804 077, e-mail: firstname.lastname@example.org
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