Loyalty over Gold conference 2014 reveals the program

In September, Bram Alkema, a renowned expert from the Netherlands visits the Czech Republic to advise local marketers how to acquire and retain their customers.

Bram Alkema comes to the Conference Loyalty Over Gold, which takes place on Sept 24, 2014 in the Prague HUB.

Bram Alkema is a world class speaker on management in the field of marketing, innovations and customer development. His thought patterns follow Peter Drucker or Seth Godin, he has been compared with Seth Godin also by his engaging and inspiring presentation style. For 25 years Bram Alkema has had 2 carriers – one as an entrepreneur (business angel and business consultant in new economy industries based on disruptive strategies), the other as a lecturer and speaker at international conferences.

His favourable topics besides customer loyalty are content marketing, e-commerce and future of financial services. „I like to map new business territories. I want to explain new marketing realities and customer problems, not just rearrange the status quo …“, says Bram Alkema that will introduce himself as a keynote speaker at the the sixth edition of Loyalty Over Gold on Sept 24, 2014 in the Prague HUB.

In addition to him, the conference program will bring on stage also the speakers from the Czech Republic, representing well-known brands of traditional business and raising stars of the digital world. The successes, failures and break-through solutions will be presented at the discussion panels, specialised in retail and services markets, by representatives of brands, such as,, Blue Link, Brand Embassy,, iBod České Spořitelny, Marks&Spencer, Megapixel, OREA hotels, Penny Market, Teta drogerie, Tchibo Praha or Vodafone Czech Republic.

Loyalty Over Gold
When: 24. 9. 2014

Media Contact:
Aneta Zímová, Blue Events
Tel.: +420 222 749 841, e-mail:

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