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There is no Czech without sales

Michal Čepek, Nielsen

Prezentace - Michal ČepekPDF 754 KB

Promotions: a friend or an enemy of brands?

Ladislav Csengeri, GfK

Prezentace - Ladislav CsengeriPDF 1.01 MB

Time for change: Technologies can help

Stanislav Zrcek, Diebold-Nixdorf

Prezentace - Stanislav ZrcekPDF 1.6 MB

KEY NOTE: Use of sophisticated analytical approaches in e-commerce

Ismail Parsa, HepsiBurada

Prezentace - Ismail ParsaPDF 2.11 MB

Efficient Promotions: How retailers and suppliers can co-operate

Jiří Ritter, Nestlé

Prezentace - Jiří RitterPDF 2.21 MB

Kofola: The way to sales bottom and back up

Ondřej Žák, Kofola ČeskoSlovensko

Prezentace - Ondřej ŽákPDF 2.72 MB

Brick-and-mortar retail fights back: How to compete with e-shops?

Dirk Ettlinger, Applied Predictive Technologies

Prezentace - Dirk EttlingerPDF 1.62 MB

Promotional activities in the mobile age

Vladimír Dědek, Alza

Prezentace - Vladimír DědekPDF 465 KB


Tomáš Formánek, Logio
David Kolář, Hornbach CZ & SK
Martin Minář, Kofola ČeskoSlovensko
Lukáš Němčík, COOP
Jan Penkala, Acomware
Petr Šimek, Wellen Retail Experience

Prezentace - Jan PenkalaPDF 3.26 MB

Prezentace - David KolářPDF 1.26 MB

The ecosystem of distrust – media and social trends

Jakub Macek, Masarykova Univerzita

How to stand out within a great or bad content

Dušan Šimonovič,

Chaos as an opportunity for the brand

Anežka Karásková,

KEY NOTE: How to Rebuild Brand Authenticity in a Distrusting World

Sean Pillot de Chenecey

How to care for a brand with nearly two hundred years value

Monika Hovorková, Česká spořitelna

The brand without trust is just a commodity

Petr Machoň, Lassesberger

How to create a distinctive brand that does not restrain from its values

Lucia Tarbajovská, Kofola

Brand perception through the eyes of a future customer

Ondřej Žák, EY

Trusted price as the core strategy

Tomáš Formánek, Logio
Milan Havlíček, Yieldigo

Birth of the brand in a new social environment

Martin Hošek, Maappi

Strategic product innovation

zástupce British American Tobacco

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