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There is no Czech without sales

Michal Čepek, Nielsen

Promotions: a friend or an enemy of brands?

Ladislav Csengeri, GfK

Time for change: Technologies can help

Stanislav Zrcek, Diebold-Nixdorf

KEY NOTE: Use of sophisticated analytical approaches in e-commerce

Ismail Parsa, HepsiBurada

Efficient Promotions: How retailers and suppliers can co-operate

Jiří Ritter, Nestlé
Petr Pavlík, Ahold Czech Republic

Kofola: The way to sales bottom and back up

Ondřej Žák, Kofola ČeskoSlovensko

Brick-and-mortar retail fights back: How to compete with e-shops?

Dirk Ettlinger, Applied Predictive Technologies

Promotional activities in the mobile age

Vladimír Dědek, Alza


Tomáš Formánek, Logio
David Kolář, Hornbach CZ & SK
Martin Minář, Kofola ČeskoSlovensko
Jan Penkala, Acomware
Josef Plesník, COOP Centrum
Petr Šimek, Wellen Retail Experience

Integrated Communication in Connected World

Tomáš Varga, Publicis One

Fear of Advertising – Importance of Being Scared Before Launching a Campaign

Björn Ståhl, PIAF 2018

How to Materialize Internet (Examples of the Best European Cross-functional Google Projects)

Alžběta Houzarová, Google

Report on (Non)Media Communication Channels

David Čermák, Momentum
Lucie Vlčková, Nielsen Admosphere

Conclusions of the research from the view point of practitioners (discussion minipanel):

David Vejtruba, Solvent ČR (Drogerie Teta)
Ondřej Svatoň, Skanska

Short-and long-term effects of communication: Harmony or contradiction?

Petra Průšová, Kantar Insight
Jana Šmejcová, Kantar CZ

Whoppers & creativity: How to win in a hyper competitive market using cross channel communication

Iwo Zakowski, Burger King Sweden

Brand, good and business. Is there a real penetration, or is it just a pose?

Martin Woska, Triad
Markéta Plichtová, O2

Education to defend against the media and information manipulation

Tomáš Vyhnálek

Trends in pet care sales: what do we buy to our pets and is there any difference from pet lovers from abroad?

Romana Duníková, Nielsen

Prezentace - Romana DuníkováPDF 517 KB

How to watch prices in your shop and to respond to changes on the market

Jan Mayer, Dataweps

Prezentace - Jan MayerPDF 2.79 MB

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