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Marketing and Communication11. 10. 2018

Marketing and Communication21. 09. 2018

Brand Management 2018 about brands in a post-truth Era: Having no opinion is not a benefit

Can brands be nowadays neutral in their opinion? Just very hard. And such attitude will probably bring nothing good for them in the future....

Marketing and Communication13. 08. 2018

Brand Management 2018: What you can do right now to maintain your brand trustworthy

The Brand Management 2018, the bigest meeting of top managers and marketers in the Czech Republic, has just released the full program. The key note...